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Mobile Marketing Roundtable: AMEX Goes Mobile + Social + Local & More
With apologies to VISA, it's really AMEX that's everywhere you want to be. At least that's the contention of Julie Fajgenbaum, vice president of brand, marketing and social media for American...
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Mobile Roundtable (Pt 2): Red Bull Revs Up Mobile Marketing
Red Bull is riding the mobile wave - and Adam Broitman, CEO of New York City-based digital agency Circ.us, is there to help them do it right. While not strictly a mobile marketing agency - Circ.us is...
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Mobile Roundtable (Pt 3): The Secret to Mobile Marketing Success? Traditional...
Major brands are discovering the secret to mobile marketing success lies in what for some is an unexpected place: traditional advertising. As longtime readers know, this is a reoccurring theme in my...
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Mobile Roundtable (Pt 4): Mobile Marketing's Role in Super Bowl 2012
With all the advertising slots for Super Bowl 2012 already sold out, I asked our mobile marketing roundtable what role mobile marketing will play in this next year's Ad Bowl. Julie Fajgenbaum, vice...
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Mobile Roundtable (Concl): AMEX: The Ultimate Mobile Marketing Platform?
It's already one of the world's preeminent payment companies. With its entry into m-commerce, does American Express - its merchant partnerships and its massive database of customer preferences and...
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